Why Tech-Marketing Does More Harm than Good [INFOGRAPHIC]

Harnessing technology can create successful sales, but it can also result in major disasters. Marketing company Neolane recently revealed their general proofing neglect after sending mass emails addresses "Dear," Not the best way to make your customers feel like they matter. In the same way, McDonald's tried to engage its customer with a promotional hashtag campaign. Unfortunately they didn't foresee the kind of negative backlash they've receive from allowing customers to tweet real life McDonald's stories - #pinkslim. So why tech marketing strategies such as videos, hashtag, email marketing, QR code and marketing automation - fail and what lesson we need to learn from their mistakes? Check out this infogrphic from Lattice team to take a note from these top marketing fails so history doesn't repeat itself.