The arsenal of digital marketing tactics would not be complete without one critically important part- the Search Engine Optimization – or more commonly known as SEO. Around for more than a decade, SEO has become an integral part of digital marketing and is known to be the most effective medium to get organic traffic for websites today.
In fact, research conducted by BrightEdge revealed that organic search is the largest driver of web traffic for most sectors, and also a critical part of revenue-generating efforts today. This is why SEO should be part of your digital marketing efforts this year and onwards. With its capacity to bring your business website to the forefront of search engine results pages, you will be able to reap numerous benefits that you may have never reaped before.