The key to success for most – if not all - businesses is consistency. Whether it’s responding to a customer or stocking supplies - without consistency, you become less reliable to your customers. And soon after, they're going to start looking for other alternatives. The same concept applies when it comes to social media. If you post every now and then, you give your audience no reason to come back. Without consistently posting quality content, you’re going to have a difficult time growing your channels. But coming up with content on demand is daunting for a lot of people. That’s why with a content calendar, you can allocate time to creating content for a given period of time.
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