How to Build a Buyer Persona: A Recipe for Success [Infographic]

Who is your ideal customer?

This may seem like a simple question, but the answer is not so simple. Most businesses have a general idea of who they're best customers are, but many don't truly understand why those people are primary customers. They might have bits and pieces of information, but without putting everything together they won't ever know what really drives these people to make purchases.

In order to market and sell effectively, you need to have a deep understanding of the challenges and goals of your buyers, and this is where personas come in. Creating detailed personas for your primary consumer groups will help you identify common pain points that your product or service can help with.

Building a buyer persona is a lot like following a recipe. You should already have most of the ingredients within your customer data, things like:

• Demographics information - age, location, gender, education, etc.
• Common job titles or roles.
• Social circles and networks.

You can even fill in any gaps by conducting customer surveys or interviews.

Once you've gathered all these ingredients it's as simple as following the steps in a recipe, and GetCRM has put together an easy-to-follow visual for you to do just that. This recipe includes important persona creation steps such as:

• Optimizing the fields in your forms to gather important customer data.
• Analyzing existing information in your database and from the sales team.
• Using interviews and focus groups to collect new persona insights.

Check out the infographic below to learn more.