The team at GlobalWebIndex has tracked ownership of twelve different connected devices (from smartphones, laptops and tablets to streaming sticks, wearables and games consoles) and found that on average, the typical digital consumer owns 3.23 of them.
The differences by age stand out here, with the 25-34 age group the clear leaders for multi-device ownership. Although 16-24s are typically the most enthusiastic about using connected devices – and spend the longest time per day online on a mobile – it’s clear that financial limitations are holding this group back from purchasing other devices.
The differences by age stand out here, with the 25-34 age group the clear leaders for multi-device ownership. Although 16-24s are typically the most enthusiastic about using connected devices – and spend the longest time per day online on a mobile – it’s clear that financial limitations are holding this group back from purchasing other devices.