People used to see social media like a wild child for marketing departments, that is, a venue where brands could say random things and interns started their careers without repercussions. However, times have changed, and the industry is continuously maturing. Social media is still a place where brands can have fun and a measurable impact on the bottom line of each business. For this reason, social media can no longer live in a silo and must work in tandem with the whole business strategy. If you want to ensure that your social campaigns contribute towards attaining the objectives of your brand, you can use the steps below to make sure that your objectives become a reality.
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