17 Ideas on Building Effective Brand Online [INFOGRAPHIC]

What is a brand, after all? Something that stands for a very distinct idea. When people hear of Nike, they don't think of camera, in spite of the similarity with Nikon. When you have a brand, you must be very definite about what people ought to expect from you. Canon, for example, makes both printers and cameras. Let's not even talk about Sony! It is not important that the realm is the same: electronics (how does 'Sony Noodles' sound?), but the fact that with enough advertisement, the branding was etched into people's minds. And if Sony were, indeed, to manufacture noodles, you can bet they would find a strategy to incorporate that noodle-making image seamlessly into their brand or reinvent themselves so totally that an entirely new image would take the consumer world by storm.