Search engine optimization can seem like an alien concept to those unfamiliar with it, and one of the biggest struggles for marketers tasked with adopting search engine marketing is explaining the concept to a boss or client who is brand new to SEO.
For those of us who've worked in the industry for some time, it's easy to understand the value of SEO because we've been a part of it while it has evolved. We understand the purpose behind new algorithm changes and can appreciate why some SEO tactics are more valuable than others. For someone without this knowledge, it can be more difficult to wrap their head around why and how SEO works.
Bubblegum Search have created this short, sharp interactive timeline on the history of SEO, and it's the perfect place for beginners to get up to speed on why SEO exists and how it has grown into what it is today.