Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply. A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those leaders who are present, 70% have accounts on only one network.
This is a major missed opportunity. Some 64% of Americans say they like it when CEOs engage on social media because it helps them to better understand businesses, and 54% believe that executives who engage on social media are more trustworthy. In other words, it’s time for CEOs to dive into social media fully. So, where’s the best place to start? Which networks are the right ones to focus on? What are the keys to connecting deeply with audiences?
To find out, check out MDG Advertising’s new infographic, 3 Things Every CEO Should Do to Succeed on Social Media. It highlights key approaches that every leader can employ to increase the effectiveness of their social media efforts.