Even with their decades of experience with the social network system, many marketers still find this platform a hard nut to crack. With this platform changing almost every time, it can be tricky to know exactly where one can commit their time and resources to. Several marketers are transforming how they use their social networks in many different ways to increase their brands with relevant audiences and drive real ROI. With 2013 in its latter stages, it is important that we look the biggest marketing changes of the past year and ahead where the social network will be heading in 2014 so that we can get on board.
Here are some top marketing trends, stats and events that made the news in 2013 and six cutting-edge trends that will dominate and be at the core of the most successful social media marketing campaigns in the coming year. They are not magical bullets or industry secrets that will give you an edge overnight, but organic strategies that will drive real rewards for any organization or individual with patience and diligence to implement them.