Nowadays everything is instant – instant messaging, instant results, instant gratification – catching the attention of a new visitor / customer has never been more challenging. These days you barely have a minute to prove to your visitors that your website is worth sticking around for, which is why creating a strong first impression is crucial.
There are so many strategies and techniques you can use to capture their attention, though it’s always important to make sure you cover the basics. To make sure you have all the essentials covered, check out this ten-step small business website checklist for your small business website.