If you have a blog, you most likely want to reach as wide an audience as you can. But as much as people may say that content is king, there is a lot more to growing an audience than creating great content. One critical element is branding.
To a lot of people, branding is kind of mysterious — something to do with marketing — maybe even something vaguely disreputable. But at its core, branding is simple and, far from disreputable, essential. It’s what everyone does all the time: presenting a consistent image of themselves to others. And that’s what you want to do for your blog.