Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more.
Here are a few quick tips: Make sure you have a gripping headline, keep your copy to the point, make sure to provide value and promote, promote, promote.
Why are these approaches so important? Far more people will read your headline than your entire post, so drawing people in is crucial. Online audiences tend to skim for important information and lose patience quickly, so bogging your content down with too many words will be counterproductive. Giving readers obvious value with your posts will give incentivize them to return again and again. And smart, persistent promotion — especially via social media — will help cut through all the noise online and make your content sharable and more effective.