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Industry Leaders Predict The State Of Digital Advertising And Marketing In 2018

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Innovative and emerging technology has enhanced and altered nearly every industry in 2017, but companies are preparing for more opportunities to grow in the year ahead. To share what’s on the horizon, three industry leaders in artificial intelligence, data management and marketplace analysis have offered their insight and predictions below.

1. Ryan Steelberg, president at Veritone

Bracing for the digital divide

"In 2017, the state of Artificial intelligence could be described as disproportionate. The balance between purveyors of the tech and consumer is off, but we predict that in 2018, brands will generally have a better understanding what AI means for business applications because of intentional education, experimentation and strategy with AI. Forward-thinking businesses will set aside budget for AI in the coming years. Now, if you didn’t take the time to become educated about AI or set aside budget for innovative technologies, you'll soon be facing a digital divide. There's still time to learn and strategize, but unfortunately, there will be a huge chasm in business application of early adopters and those who fell behind."

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