Backlinks, also known as inbound links, are links pointing to your web pages from external websites. Search engines like Google view these links as an important indicator of your site’s quality, since another webmaster viewed your website as worthy of a link. In fact, links to your site are the #1 SEO Signal considered by Google. Think of it like voting – websites with the most links rank highest.
There are many ethical and useful ways to build backlinks to your site that avoid the tricks and traps of so-called ‘black hat’ or frowned-upon marketing methods. The infographic below shows twenty-five of the more popular and effective ways of building high quality links into your site.