It's time for B2B marketers to prove to their executives that they're not only exceeding their marketing goals, they're seeing undeniable results.
When you can prove your ROI on LinkedIn, you get more than a thumbs-up from management and the justification for more spend. Tracking the metrics needed to establish ROI makes your marketing more effective, too.
Keeping ROI in mind means you start with quantifiable goals. It means you have identified relevant metrics and have the means to track them. And it means your team is continually evaluating these metrics, checking progress, and making adjustments to meet your goals.