Creativity is something we all struggle with from time to time. Study by Adobe, only 1 in 4 people surveyed said they felt they were fulfilling their creative potential, despite 8 in 10 recognizing it as valuable to the economy. Participants most commonly blamed lack of time, the educational system and a greater focus on productivity versus creativity in the workplace.
This contrasts sharply though with priorities in the top of many organizations. A survey of 1,500 CEOs by IBM showed that 60% of executive managers considered creativity the most important leadership quality. How then to reconcile the creativity gap?