When you’re launching an app, ideally you’ll launch something people will want to use. That might seem like an obvious statement, but it’s something that too few app makers, app agencies and founders spend time thinking about. Before publishing an app, every app maker must understand the problem they’re solving.
Once you’ve identified the problem, take a closer look at whom you’re targeting. One of the most influential groups in the world is the generation known as millennials. It’s a wide-ranging group that consists of folks who are just starting their careers and others who are already raising kids of their own.