74 per cent of marketers make social media a top priority when promoting the launch of a new product. That's according to a report from launch marketing specialist agency Five by Five, based on a survey of 738 senior marketers in the UK, US and Australia.
While social media took the top spot, TV was down in sixth place, with just 36 per cent of marketers saying it would be in their top five launch communication channels.
You can find out what took second place – and plenty of other findings from the study – in the infographic below.