The new web is all about content. That’s what your customers are looking for and it’s what the search engines are looking for too. Every business has the opportunity and responsibility to publish web content that entices their viewers to move beyond digital window shopping.
Every business is different which means that every content strategy should be different as well, and you can’t execute very well on a content strategy without the right content management system or CMS.
There are plenty of options out there, but there’s no one-size fits-all. Some platforms work better for e-commerce businesses and content while other cater to sites with more visual and editorial content.