If you have an online presence, that presence should include video. If it doesn’t then you’re already lagging behind.
Video has become the primary way a lot of us consume information, and YouTube is the number one place where we consume videos. Whether you’re building a personal brand or trying to expand the reach of your marketing efforts, it just makes sense to have a YouTube channel.
One major reason you may not already have a channel, or may be finding it hard to leverage successfully, is that YouTube is hard. There are millions of people posting videos every day, and it sometimes seems like the oddest things go viral. How do you stand out on a platform that’s so oversaturated?
The key is to think beyond what you want, especially if you’re a company and not an individual creator, and think about what your audience wants.
Video has become the primary way a lot of us consume information, and YouTube is the number one place where we consume videos. Whether you’re building a personal brand or trying to expand the reach of your marketing efforts, it just makes sense to have a YouTube channel.
One major reason you may not already have a channel, or may be finding it hard to leverage successfully, is that YouTube is hard. There are millions of people posting videos every day, and it sometimes seems like the oddest things go viral. How do you stand out on a platform that’s so oversaturated?
The key is to think beyond what you want, especially if you’re a company and not an individual creator, and think about what your audience wants.