Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make.
Everyone seems to want to know the exact formula for getting it right. But no such formula exists. So the process of getting homepage content published often paralyzes marketers big and small, experienced and novice.
See, your homepage, your content, and your marketing in general, shouldn’t aim to engage everyone. Though it may seem counter-intuitive, it should deflect the wrong people. Your conversion depends on engaging the right people, right?