Content marketing has sure come a long way. What started as a niche strategy just a few years ago has quickly become one of the predominant methods of attracting meaningful and qualified leads. Content marketing was one of the buzz terms of 2013, as both B2B and B2C marketers are planning to increase their budget in this channel, it's clear that content is set to continue to impact the landscape of digital marketing as we head into 2014. Here's a round up in the infographic by uberflip of what the data and experts say, and where it's all headed!
Key takeaways from above visual:
Make a documented content strategy.
Hire a dedicated team that regularly pumping out great content relevant to your industry.
Optimize your website for responsive web design and Hummingbird.
Promote your content on social media and commit to quality.
image by: edubloggery