In Smart Insights latest infographic, you see the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.
To create it, blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2017 report. It's structured in three parts: The Global Picture of consumer use; a review of benchmarks across the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing.