Both will take a sizeable chunk out of your bank balance and offer you top-level performance and features in return . Both companies share many common traits which have contributed to their success. Even the best defence in the world can’t win a game if the offence doesn’t put some points on the scoreboard.
Google could have made the decision to stay solely focused on search, but they had the foresight to move beyond the certainty of what is to pursue new opportunity by focusing on what if. Apple on the other hand, while once the leading innovator in their space, has ceded that position to other more aggressive players like Samsung, HTC and yes, Google.