Search Engine Optimization (SEO) is a set of rules that determines how a website, a blog, or a specific page existing on the world wide web fares against each other in search results.
Nowadays, search engine marketing is more important than ever. Search engines serve billions of people every day – Google dominates the market with 57,000 search queries per second. It shows a massive dependency of people to find information online – and that’s why SEO is important for businesses of any scale. Let me explain.
In this digital age, everything begins from search engines. In fact, 89% of buying processes start from a search query. However, the majority of search engine users tend to click only the first 5 suggestions they get from the search engine result pages (SERPs). The sooner they find your business, the greater the chance they’ll come to you.
Secondly, search engines account multiple factors beyond your website’s title. They also include things like site load speed, backlinks, traffic, and many other technical jargons into the calculation. It means the websites shown first in search engine result pages are the best websites that will provide the best result and user experience.
Nowadays, search engine marketing is more important than ever. Search engines serve billions of people every day – Google dominates the market with 57,000 search queries per second. It shows a massive dependency of people to find information online – and that’s why SEO is important for businesses of any scale. Let me explain.
Why Search Engine Marketing is Important for Small Businesses
Firstly, when people come to a search engine, most of them come for an answer, a solution, and a person or a product that could help them.In this digital age, everything begins from search engines. In fact, 89% of buying processes start from a search query. However, the majority of search engine users tend to click only the first 5 suggestions they get from the search engine result pages (SERPs). The sooner they find your business, the greater the chance they’ll come to you.
Secondly, search engines account multiple factors beyond your website’s title. They also include things like site load speed, backlinks, traffic, and many other technical jargons into the calculation. It means the websites shown first in search engine result pages are the best websites that will provide the best result and user experience.