What are the biggest digital marketing trends in 2018?
With so many research and studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?
To help marketers stay ahead of the curve, the team at BannerOwl created the infographic below.
Take a look at it and discover the hottest trends you should know about as we strategize for 2018.
Some key takeaways:
Video marketing:
2017 was a big year for video marketing, but 2018 will be even bigger as companies incorporate video marketing into all aspect of their customer experience. In fact, video marketing is projected to account for 80% for total internet traffic by 2020. If you haven't adopted visual content into your marketing strategy yet, now is the time.
Rise in the cost of social advertising:
Gone are the days of organic reach providing steady traffic and engagement. Now, companies must advertise on social media in order to gain traction. Increases in the number of advertisers on each platform unfortunately means cost increase, forcing companies to choose between increasing their social ad budget or finding other channels to drive brand awareness.
With so many research and studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?
To help marketers stay ahead of the curve, the team at BannerOwl created the infographic below.
Take a look at it and discover the hottest trends you should know about as we strategize for 2018.
Some key takeaways:
Video marketing:
2017 was a big year for video marketing, but 2018 will be even bigger as companies incorporate video marketing into all aspect of their customer experience. In fact, video marketing is projected to account for 80% for total internet traffic by 2020. If you haven't adopted visual content into your marketing strategy yet, now is the time.
Rise in the cost of social advertising:
Gone are the days of organic reach providing steady traffic and engagement. Now, companies must advertise on social media in order to gain traction. Increases in the number of advertisers on each platform unfortunately means cost increase, forcing companies to choose between increasing their social ad budget or finding other channels to drive brand awareness.