If you are a professional in today’s marketing industry, there’s a good chance you and your team have spent some time studying social media and mobile advertising. It’s for good reason too. Social media platforms and mobile advertising are a perfect combination that results in a higher return on investment than many other marketing efforts.
There are at least 10 new mobile phones expected to hit the market in the next six months. If it wasn’t already obvious, mobile phones have become a vital component of daily life. Research shows that 77 percent of Americans own a mobile phone. If you think about it, that means that in America alone almost 249 million people are walking around with a personal advertising platform, just waiting to see your product.