When Snapchat was launched, it also provided a platform to its competitor to imitate them and give them a competition in the market. Being the strong candidate, Facebook launched 3 different clones of Snapchat’s popular Stories feature to Instagram, Messenger and WhatsApp. The numbers have revealed that the cloning approach has worked out and has left Snapchat way behind.
Facebook-owned Instagram Stories and WhatsApp Status had 300 million Daily Active Users (DAUs) as of October 2017. It is significant to state that the duo clone has beaten Snapchat by whopping 100 million in terms of DAUs. Similar to Snapchat, Instagram and WhatsApp also let the users apply different filters to its images and videos which lasts for 24 hours.
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Facebook-owned Instagram Stories and WhatsApp Status had 300 million Daily Active Users (DAUs) as of October 2017. It is significant to state that the duo clone has beaten Snapchat by whopping 100 million in terms of DAUs. Similar to Snapchat, Instagram and WhatsApp also let the users apply different filters to its images and videos which lasts for 24 hours.
