If you're like most people, you're probably on your phone or tablet during commercials or while you're on your daily commute to work , and this part of year, that's valuable shopping time. The keywords here are 'phone' and 'tablet' - the mobile devices that people not only use when they're on-the-go, but also when they don't really want to settle in behind a laptop (which is almost never, when they're away from work).
We do most of my online activities on our phone. The stats say that we all do most of our online activities from mobile devices. But the biggest issue of them all is: do you run marketing campaigns that assume the vast majority of your audience is searching for your website or engaging with your social profiles from a mobile device? Unfortunately for far too many companies, the answer is no - and that's a shame!
It's pretty simple: if you are not thinking about mobile marketing and adapting your sites and landing pages to it, you are losing customers. They are navigating to your website on their smartphones, realizing that you aren't in tune with the answers they need and the platforms they want to engage on, and leaving. But where there's a simple problem, there are simple solutions to fix it!