Social media marketing provides an enormous opportunity for businesses across industries to target customers where they exist online. Facebook and Instagram are two fantastic platforms that offer companies and enthusiastic entrepreneurs avenues to advertise that can be extremely effective.
Did you know that Facebook has more than 2 billion active monthly users? The most popular global social media site must not be ignored. (Defy it at your peril!) Instagram is widely-used around the world too, boasting a cool 800 million unique monthly users. Implementing a comprehensive advertising program that includes both of these platforms gives you access to potential customers across demographics and beyond borders.
Location
The possibilities with location include more than just a potential customer’s geographic location of residence (refined by country, state, and postal code), it can also include where the person works. Did you know that you can target ads for a certain square-mile area radius around major cities? This option is not in all countries, but it is important to consider this type of advertising if it is available.
Location can also include targeting of people who have recently visited a location (locally or otherwise) or those who are planning to visit a location in the future.
Purchases are at the top of the list when it comes to valuable consumer behavior data. You can direct your ads for buying habits in all kinds of categories including technology, pet and kids’ products, household products, home and garden, food and beverage, sports, clothing, and more.
Did you know that Facebook has more than 2 billion active monthly users? The most popular global social media site must not be ignored. (Defy it at your peril!) Instagram is widely-used around the world too, boasting a cool 800 million unique monthly users. Implementing a comprehensive advertising program that includes both of these platforms gives you access to potential customers across demographics and beyond borders.
The Case for Advertising
The accuracy of FB ads is pretty incredible. Compared to other online ads at approximately 38%, FB garners around 89 percent accuracy! 89 percent! Targeting a specific audience vastly improves the effectiveness of your advertising. During the course of a month, over 120 million Instagrammers contact businesses after viewing an ad on the platform.Targeting Options on Facebook & Instagram
There are a number of areas you can tackle to target your ads on these social media giants. With the availability of big data and analytics in the digital realm, you can utilize many types of information to make your advertising initiatives as precise and powerful as possible.Location
The possibilities with location include more than just a potential customer’s geographic location of residence (refined by country, state, and postal code), it can also include where the person works. Did you know that you can target ads for a certain square-mile area radius around major cities? This option is not in all countries, but it is important to consider this type of advertising if it is available.
Location can also include targeting of people who have recently visited a location (locally or otherwise) or those who are planning to visit a location in the future.
Behaviors
Behaviors encompass a range of activities as diverse as an artist’s color palette. The information for this often comes from comments on posts, post likes, shares, and other activity online and off. Human behavior is often habitual, but not always. Behavior data can be the result of weekly outings or irregular special events and cross many paths of our lives.Purchases are at the top of the list when it comes to valuable consumer behavior data. You can direct your ads for buying habits in all kinds of categories including technology, pet and kids’ products, household products, home and garden, food and beverage, sports, clothing, and more.