In influencer marketing, you can go big (think Selena Gomez, David Beckham, and other celebrities) or you can go small (think industry experts, bloggers, and niche-market personalities). Whichever option you choose (maybe both), influencer marketing can have a large impact on your business.
An infographic by corporate video production company One Productions explores both the differences between macro- and micro-influencers and the benefits of influencer marketing and what you can expect to pay to work with influencers.
For instance, 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11 times the ROI of traditional advertising, the infographic claims.