With the major social media networks constantly announcing new product releases and updates, Facebook, Twitter, Instagram and LinkedIn have kept all of us social media managers on our toes this year.
Given the number of announcements and updates, it has become easier than ever to get lost in an endless stream of feature releases. However, when we devote too much time to chasing a trending hashtag, or learning about Facebook’s latest advertising features, gaining a clear understanding of where social media is headed becomes almost impossible.
But, by taking a step back, and waiting a moment before opening that seemingly urgent push notification, it is possible to reflect on the amount of innovation happening within the social media space in order to gain a clear overview.