Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling. You have to know who you're talking to, and what they're looking for in order to create content that appeals to them, and to best communicate with them online, and during the sales process.
The ebooks on buyer personas building what we call funnel stage personas that provide engagement guidance at each stage of the buyer's journey. One thing asked is what tools we use when we're creating and refining buyer personas for our clients.
To answer that question, Carver created the following infographic. In it, you see 4 tools for creating buyer personas, how you use each tool to build better personals that make digital outreach more successful.