According to Salesforce’s Fourth Annual State of Marketing Report, 52 per cent of consumers and 65 percent of business buyers will switch brands if the vendor doesn’t personalize communications. But personalization goes beyond being able to dynamically insert the customer’s name in a marketing email.
Personalization can now involve cookies, IP addresses, platforms, and other metrics about consumers to better provide more accurate information. Below are some ways that personalized marketing can create a better experience for the user.