Is your e-commerce site optimized? Your first thought is probably, yes. You follow Google’s webmaster guidelines carefully. And you do your best to provide comprehensive and secure payment methods, ensuring that your customers can make their purchases anyway they want.
However, an e-commerce site is never a done deal. Even if the site is doing fine for now, business owners must diligently stay on top of optimizing an e-commerce website and ensure that Google and other major search engines continue to think favorably of their web pages.