For all the heat Snapchat gets today for not providing a strong business model, where would social media be today without the great mind of Evan Spiegel? Do you even remember what your social platforms looked like pre-Stories?
Back in October of 2013, Snapchat introduced a new format of sharing our lives with the world — Snapchat Stories. No longer was a snap a singular fleeting moment. Stories gave users the ability to share their snaps in a narrative format that friends could view as many times for up to 24 hours. We are all familiar with the concept today, but this was a monumental date in social media history. With this real-time documentary format, social media users became more raw, real and relatable - a huge plus for brands.