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With globalisation and technological advancements in areas such as Artificial Intelligence, Machine learning and Virtual reality, the branding industry has gone through rampant changes in recent years. With smartphones becoming dominant in the modern era, businesses are focusing on Mobile-first design for their brand websites. The design industry has been witnessing consistent changes and businesses are increasingly focusing on using novel technologies like Artificial Intelligence to come up with brand identities rather than using traditional human designers. The latest trends in the branding industry 2018 are listed below,
Significance of Social Media Presence
Social media presence is becoming essential for businesses to constantly engage and interact with their customers. Brands should be present in all the social media platforms which are used extensively by their target audience whether it’s LinkedIn, Facebook, Instagram, Twitter or Google+. While Facebook dominated the advertising world in past year, currently newer platforms like Instagram and Snapchat have become popular among users. Customers are paying more attention to images and businesses have started recognizing the importance of visual branding.
Importance of Mobile-first Design
Another emerging trend in the design industry is to have a mobile-first design for websites, blogs and social media pages. Customers are extensively using smartphones and tablets which have made mobile-first design an essential aspect of enhanced user experience. If your target audience is predominantly mobile-used, you should make a creative and fully-functional website which is compatible with all mobile platforms. Also, brands prefer modular and responsive design nowadays to offer seamless user experience across desktop and mobile devices.
