Content creation is relatively straightforward; anyone can do it. You can only find out if the created content is any good after your content marketing efforts. A mediocre piece of content may become a hero content when combined with an awesome content promotion strategy.
Similarly, an epic piece of content might not get noticed if the content promotion activities are weak or non-existent.
Most content and digital marketers learn over time with experience where and how to promote content. But here is a 40 point content marketing checklist that is sure to save you some time and money that doesn’t take you the rest of the day to digest.