One of my favorite movies of all times has always been inception. It is arguably a thought provoking movie and particularly being a content marketer; I believe that there are a lot of things that marketers can learn from the movie and relate to. In fact, at its core, content marketing itself is a form of inception. In other words, it is a medium of planting an idea in someone else’s (prospective customer’s) mind.
And just like we see in the movie, planting an idea in someone else’s mind is a tricky business. Every day, hundreds if not thousands of blog posts and billions of content pieces are published and shared on Twitter, Facebook and other social media platforms across the internet. However, only a fraction of this content manages to make a cut through our mind and furthermore even less succeeds to embed the idea deep in our subconscious.
And just like we see in the movie, planting an idea in someone else’s mind is a tricky business. Every day, hundreds if not thousands of blog posts and billions of content pieces are published and shared on Twitter, Facebook and other social media platforms across the internet. However, only a fraction of this content manages to make a cut through our mind and furthermore even less succeeds to embed the idea deep in our subconscious.