Millennials or Generation Y, the most marketing and social media savvy generation ever, are defined as those born from the early eighties to the 2000. Did you know that 53 percent of millennials use Facebook as a source of their entertainment, while 57 percent of them follow a brand on social networking sites exclusively for free stuff like product's coupon, offers and competitions. Moreoever 68 percent don't like websites or apps using "Facebook Connect" to share accounts details, millennials like companies on social media that they know enough about to be able to identify with, but they don't want to be bombarded with too much postings. Want to know what do they expect from brands on social media, check out this visual by
Ways Brands can Appeal to Generation Y on Social Media - infographic |
image by: businessinsider