Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.
Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?
Every marketing team is different – but telling you one size doesn’t fit all will not help. Curating an impossibly long list of “The Top 365 Marketing Tools You Need to Start Using Now!” probably makes it worse. At the end of the day, you’re strapped for time and need to streamline your processes. Don’t overwhelm yourself with a multitude of the latest and greatest. Focus on the essentials and using them effectively.
The following tools won’t be a surprise: you may already use most, if not all, of them. The key is to use them in tandem – one informs another, and they should all converse with each other. Make sure these components work together to maximize your marketing strategy.