As we enter 2018, we see that the digital marketing landscape continues to change and evolve. Marketers need to keep their eyes open to these changes in order to stay ahead in the game.
Following current trends is as important as running your business itself. Learning new tips and tricks is of utmost importance if you wish to ace your digital marketing game.
SEO (search engine optimization) is one of the most effective and competitive online marketing strategies. Essentially, it’s a set of rules or framework that websites need to follow in order to secure a top rank in search results.
Studies show that Google’s first page gets over 90% of total clicks from web users. And the rest of the pages combined only get 10% or less. So brands looking to promote themselves and enhance their growth should definitely consider SEO.
Even though 82% of marketers understand its effectiveness in business, SEO isn’t an easy game. With search engines continually updating their algorithms, marketers need to constantly adapt to these changes.
So, with 2018 upon us, it’s a good time to have a look at the top SEO predictions for the year. This will help you create a foolproof strategy when it comes to SEO.
![Increased Growth of Voice Search]( "SEO trends")
With the advancements of technology, we are leaning towards heavy smartphone usage in this fast-paced environment. Consumers look for convenient and fast results to their queries.
Voice search is a hands-free and quick option in which people use simple spoken English to ask questions. It uses speech recognition technology which allows users to directly speak to a search engine via handheld devices. Using Natural Language Understanding (NLU) and Automatic Speech Recognition (ASR), voice searches return information based on the user’s spoken query.
Although voice-based search has been around for over a decade, it is recently outperforming text-based search. It is a trend that's seeing greater consumer usage as well as technological advancements. The hands-free approach makes it a more appealing and efficient method of requesting information.
A MediaPost study found that 30% of all searches will be done without the help of a screen by 2020. This is further supported by the study called “Activate Tech and Media Outlook 2017” by Activate. It states that there are going to be 21.4 million smart speakers in the United States by 2020.
When it comes to SEO, many marketers make the mistake of placing keywords everywhere and over utilizing them. Remember, voice search doesn’t solely use keywords to locate the information closest to the requested search.
Here are some of the best ways you can optimize your content for voice searches.
The only concern with long-tail keywords is that you need to select them carefully. The ones that your target audiences are searching for, but for which competition is medium/low. With tools like RankTrackr and Pro Rank Tracker, you can easily keep track rankings of your website and monitor new keywords. It helps you keep track of ranks for all of your long-tail keywords.
Following current trends is as important as running your business itself. Learning new tips and tricks is of utmost importance if you wish to ace your digital marketing game.
SEO (search engine optimization) is one of the most effective and competitive online marketing strategies. Essentially, it’s a set of rules or framework that websites need to follow in order to secure a top rank in search results.
Studies show that Google’s first page gets over 90% of total clicks from web users. And the rest of the pages combined only get 10% or less. So brands looking to promote themselves and enhance their growth should definitely consider SEO.
Even though 82% of marketers understand its effectiveness in business, SEO isn’t an easy game. With search engines continually updating their algorithms, marketers need to constantly adapt to these changes.
So, with 2018 upon us, it’s a good time to have a look at the top SEO predictions for the year. This will help you create a foolproof strategy when it comes to SEO.
#1. Increased Growth of Voice Search
Voice search is a hands-free and quick option in which people use simple spoken English to ask questions. It uses speech recognition technology which allows users to directly speak to a search engine via handheld devices. Using Natural Language Understanding (NLU) and Automatic Speech Recognition (ASR), voice searches return information based on the user’s spoken query.
Although voice-based search has been around for over a decade, it is recently outperforming text-based search. It is a trend that's seeing greater consumer usage as well as technological advancements. The hands-free approach makes it a more appealing and efficient method of requesting information.
A MediaPost study found that 30% of all searches will be done without the help of a screen by 2020. This is further supported by the study called “Activate Tech and Media Outlook 2017” by Activate. It states that there are going to be 21.4 million smart speakers in the United States by 2020.
When it comes to SEO, many marketers make the mistake of placing keywords everywhere and over utilizing them. Remember, voice search doesn’t solely use keywords to locate the information closest to the requested search.
Here are some of the best ways you can optimize your content for voice searches.
- Use long-tail keywords in your content can make it more responsive to specific queries.
- Select keywords like “who,” “where,” “when,” “what,” “why,” and “how” in a way that makes your content more conversational.
- Incorporate FAQ pages with questions that are worded in a way that people generally ask their digital assistants. And include informative and clear answers to those questions.
- Incorporate local search engine optimization (SEO) as many voice searches tend to look for nearby places.
The only concern with long-tail keywords is that you need to select them carefully. The ones that your target audiences are searching for, but for which competition is medium/low. With tools like RankTrackr and Pro Rank Tracker, you can easily keep track rankings of your website and monitor new keywords. It helps you keep track of ranks for all of your long-tail keywords.