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Why should your business or brand use Facebook? What are the key performance indicators on the platform?
Having a robust and meaningful presence on the channel is not only helpful in defining brand personality, but can have a proven and substantial impact on search engine ranking. Learn answers to the most frequently-asked Facebook questions, from basic to advanced in this infographic from milestoneinternet, and kick off your 2014 online marketing efforts but aligning your SEO and social marketing efforts.
Having a robust and meaningful presence on the channel is not only helpful in defining brand personality, but can have a proven and substantial impact on search engine ranking. Learn answers to the most frequently-asked Facebook questions, from basic to advanced in this infographic from milestoneinternet, and kick off your 2014 online marketing efforts but aligning your SEO and social marketing efforts.
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Facebook Best Practices for Business
How many times should I post?
There is a fine balance between being informative and interesting, and spamming your Facebook audience. Studies show brands that post 1 - 3 times per day receive the highest engagement.
How about imagery?
Be visual and incorporate rich media! People are increasingly aesthetically driven and a stricking image is much more likely to capture engagement.
Do I Have to use #hashtags?
Use of hashtags and regular tags are a great way to get your messages into larger relevant conversations. Limit hashtags use to 1 to 3 per post.
How do I increase engagement on my posts?
Asking questions can increase fan interaction and interest.
Define your voice!
Show your brand's individual personality and have fun with posts.
Should I delete the negative comments?
Only delete if widely inaccurate or vulgar. Reply to legitimate complaints with a direct email address to get the conversation offline as quickly as possible.
Images courtesy of Flickr, Phreak20