While the online blogs originally started out as a journaling platform to express thoughts, experiences, and feelings in a diary-like manner, blogging has evolved into a professional means of expressing thought leadership, to demonstrate subject matter expertise, and to discuss how one’s company solves problems. And these days, a company website without a blog is like an engine without fuel. A blog is not only a repository of knowledge to convey your professional prowess, but search engines will reward your website for the frequent publishing of fresh content that is relevant to your area of expertise.
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