Can Social Media Take on Music Streaming? [Chart]

“This infographic looks at how music streaming might fit with future growth avenues of major Western social platforms like Facebook, Snapchat, Twitter and Instagram.

Having reached saturation point in many mature markets, the likes of Facebook are looking to drive revenue by exploring or creating new ways of engagement to add to their offerings. It's entertainment, with music as a deal-maker, which emerges as one of the strongest contenders to define engagement for sustained growth.

Throughout 2017 Facebook took steps toward legitimizing its place in the music industry, helping to appease the concerns of music rights owners over the free availability of their content on the platform. After all, sharing music is a key form of expression on social – and it's not going to go away any time soon.”