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Facebook Tries to Wake up from Its Worst Nightmare after the Scandal of Data Leak

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The Facebook scandal shows the false unhelpfulness of social networks: the data is your price.

The multiple but delayed explanations were given by Facebook before the nightmare generated by the data leakage of millions of users have not prevented the firm from closing the week with a serious deterioration in its image and a sharp drop in its stock market value.

"Sometimes, and I would say that certainly last week, we spoke very slowly," said the firm's chief operating officer, Sheryl Sandberg, when she acknowledged this week a series of errors that triggered the worst Facebook crisis since its creation, in 2004.

The facts were unleashed by admitting the signature on March 16 that it was analyzing reports that the British consultancy Cambridge Analytica had data on 50 million users that had been collected in 2013 before Facebook imposed new measures in 2015 to guarantee its Privacy.

While Facebook's values plummeted, dragging along other major Wall Street technology firms, the company's most visible co-founder and figure, Mark Zuckerberg, was silent about the scandal.

It was not until Wednesday when Zuckerberg came to the step, with a text of 937 words placed from his Facebook platform in which he announced a series of measures to avoid similar problems while recognizing the errors. "We have a responsibility to protect your data and, if we cannot, then we do not deserve to be at your service," Zuckerberg said.

Drop in stock market

The top executive of the firm continued giving explanations in interviews to different media, to which Sandberg joined, but this did not prevent that, at the end of this week, Facebook has fallen 13.9% in terms of the value of its shares.

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