Inbound Marketing, in a nutshell, is a marketing approach used to create content so valuable, it draws people to your brand. The traditional form of marketing (broadcast, generic messaging) no longer works as consumers want their content to have a more personalised feel, specifically tailored to their individual needs.
The infographic below from Everlytic looks at traditional versus inbound marketing methods, both its channels and tactics, and the inbound marketing lifecycle.
The infographic below from Everlytic looks at traditional versus inbound marketing methods, both its channels and tactics, and the inbound marketing lifecycle.