When you think of engineers, it’s not likely that you think of them as being instrumental to - or even involved in - marketing. To most people, engineers are the nuts and bolts people, the ones who deal with the complexities of design, who make things work. Marketers are the ones who sell the products and are more interested in creating creative campaigns and the style and flash of the product, not necessarily what makes it work.
But in the tech world, engineers often make the best marketers. In fact, there is increasing demand in many sectors for marketing professionals who have a background in engineering. So, while you might be thinking about getting an online master’s in engineering as a step toward a career in systems design, product development or other field, you should be aware that there are also plenty of opportunities in the marketing sector, thanks in large part to your engineering skills like these.
Marketers more than ever are serving as “translators” to product engineers. In today’s competitive business environment, knowing what customers want and the problems they need solved is key to a successful product. Consumers are no longer interested in solutions looking for a problem. They want products that address their issues and do it efficiently. Marketers with an engineering background have an innate understanding of this and the language and communication skills necessary to ensure that the messages are received by both the engineers and the consumers. On a purely practical basis, marketers who understand engineering are in a much better position to create accurate marketing tools that the layperson can understand.
But in the tech world, engineers often make the best marketers. In fact, there is increasing demand in many sectors for marketing professionals who have a background in engineering. So, while you might be thinking about getting an online master’s in engineering as a step toward a career in systems design, product development or other field, you should be aware that there are also plenty of opportunities in the marketing sector, thanks in large part to your engineering skills like these.
Tech Knowledge
Marketing is all about the messaging and positioning of products. It’s about making sales and helping customers solve their problems with your products. When you’re building the brand and messaging for technology, it’s vital to understand the technology. What makes it work, and how is it different than everything else? How is it going to benefit the consumer?Marketers more than ever are serving as “translators” to product engineers. In today’s competitive business environment, knowing what customers want and the problems they need solved is key to a successful product. Consumers are no longer interested in solutions looking for a problem. They want products that address their issues and do it efficiently. Marketers with an engineering background have an innate understanding of this and the language and communication skills necessary to ensure that the messages are received by both the engineers and the consumers. On a purely practical basis, marketers who understand engineering are in a much better position to create accurate marketing tools that the layperson can understand.