We have passed the tipping point. In 2015, research showed that people were spending more time on apps than watching TV. Today, it is proven that consumers spend more time browsing on mobile devices than they do on desktop computers. This trend is not slowing down.
With consumers showing increased interest in doing their decision making on portable devices, businesses must take note. But what does it mean to truly put mobile first in marketing?
To address this change, it is necessary to adjust marketing approaches to all content and channels including emails, website content, social media, and video marketing.
The concept of “mobile-first” design is pervasive for those creating applications and mobile-first websites. However, it is equally useful to consider mobile first in terms of social media, email, and video marketing. Up to now, most methods involve scaling down large amounts of content on these channels for things like above-the-fold website copy and social media posts.
With consumers showing increased interest in doing their decision making on portable devices, businesses must take note. But what does it mean to truly put mobile first in marketing?
To address this change, it is necessary to adjust marketing approaches to all content and channels including emails, website content, social media, and video marketing.
Mobile-first approach
When mobile devices were first introduced, designers tried to cram the entirety of their applications onto smaller screens, giving way to downsized content and clunky user experience. However, when they started to consider using mobile interaction as a starting point, they discovered it created a cleaner and more intuitive experience. This provided mobile users with the essential information and content they needed, which lead to improved engagement, traffic, and conversion.The concept of “mobile-first” design is pervasive for those creating applications and mobile-first websites. However, it is equally useful to consider mobile first in terms of social media, email, and video marketing. Up to now, most methods involve scaling down large amounts of content on these channels for things like above-the-fold website copy and social media posts.